Operations Management Dell Inc - 4481 Words

Hanze University International business School Daniel Prieto MBA 2008/09 Operation Management: Dell 1 Introduction Dell is a technological sales company which performs their business in the whole world as is possible to see in the following diagram. With a net revenue of $61,133,000,000 is the second largest computer manufacturer company in the word and the number one in United States. Dell focuses on Business to Business(B2B) and Business to Consumer(B2C) commerce to satisfy their business and individual customers. Dell differentiates between classes of customers because the needs of their business customers, who buy large quantities of computers, are different than the individuals who want to configure a single unit. The present†¦show more content†¦4 Processes and Technology 4.1 Production process The well known operation model of Dell called ‘Dell Direct’ base its value added in just work on demand eliminating intermediaries in procurement, manufacturing and distribution processes. The technology used by the company in the manufacturing process is the base of success and therefore play a very important role in its operations. Dell’s technology allow to the company to combine its resources, its relationship with suppliers and its consumer communication capabilities, developing one big advantage over its competitors. Dell is in â€Å"Mass Production† process category due to mainly the stable demand of products, the assembly work as a main line of production and with a good level of efficiency. To consider Dell as a manufacturing or assembly company is a constant discussion even for the employees of the company. Due to the nature of the products (mainly computers) they build new products that do not exists in the market, in this sense they are manufact ures. But in another sense they just assemble component which production is on suppliers, in this sense could be considerate that dell â€Å"buy to sell†. In this document the company will be considered as a manufacturer company. The generation of innovative ideas for the production line is pulled due to the necessity of new kind of products defined basically due to the interaction with suppliers andShow MoreRelatedLiquidity Financial Ratio Review Exercise Essay1284 Words   |  6 PagesLiquidity Financial Ratio Review Exercise Understanding the meaning of financial ratios is imperative to different stakeholders both within and outside of a company. Management reviews different ratios to measure how effective the strategies used to run the business are within a given time period. Money Managers and other types of investors use ratios to determine investment strategies in different types of companies. 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